Dove has continued its social media public relations (PR) campaign on beauty and self-esteem. In 2014, Meaghan Ramsey presented “Why Thinking You’re Ugly is Bad for You” at a TED Talks event.
In the TED Talk presentation, Ramsey does not mention Dove. Without focusing on the organization in the speech, why would this be a good PR event for Dove? What does it achieve for the organization? Why do you think Ramsey, who is the Global Director of the Dove Self-Esteem Project, chose this way to communicate with Dove’s customers (and potential customers)? What are the advantages? What are the disadvantages?
PLEASE EXPLAIN WHETHER YOU AGREE WITH MY CLASSMATE RESPONSE TO THE ABOVE QUESTION AND WHY? (A MININUM OF 125 WORDS)
I love watching Ted Talks and Meaghan Ramsey’s speech was very insightful. It made me happy that I grew up in the 90s and sad to think of the new challenges my daughter will face growing up in a social media-obsessed world. I appreciated the speech because it was genuine bringing an issue that affects our youth to light. If Ramsey had mentioned Dove’s campaign, personally I would have thought she was there more to promote the company, not the cause. After watching the speech and knowing Ramsey’s position with Dove it makes me think that Dove truly believes in the cause of promoting healthy self-esteem and not doing it to sell products. Like most consumers today, when I make a purchase I want to ensure I am not supporting a company that is unethical. I think this is a great campaign, and I would be more likely to purchase Dove products because they seem to truly believe what they promote.
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