Resources: Week 5 readings and videos
Find a commercial, no longer than 2 minutes and no shorter than 1 minute, on YouTube for a product and analyze the advertising techniques as discussed in class and in your readings.
Select a product from one of these catagories.
DO NOT use these types of advertisements/commercials:
Download the commercial for insertion into your PowerPoint Presentation, or paste the link so we may view the commercial in class before you analyze it.
Prepare a 5- to 7-slide Microsoft® PowerPoint® presentation in which you investigate the advertising techniques used in selling this product and discuss the following
Be sure to discuss the ADVERTISING techniquest of your video, not the attributes of the product itself. You are analyzing the commercial, not the product.
NOTE: Do not count your commercial or your title slide in your total slide count. For example, your entire presentation might be 8 actual slides: 1 for title, 6 for analysis, 1 for the commercial itself. You do not need a reference slide at the end.
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