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Analysis of 2020 South Carolina Democratic Presidential Primary


Assignment topic: Analysis of 2020 South Carolina Democratic Presidential Primary

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Analysis of 2020 South Carolina Democratic Presidential Primary

The 2020 South Carolina Democratic Presidential Primary increased by 42% from that of 2016 leading to the victory of Joe Biden (Greve, 2020). His win was considered a significant victory since he garnered most votes in all the 46 counties of the state unlike his opponent. His success was attributed to Jim Clyburn’s endorsement and his support from the African-American voters who made up 61% of the total voters. Sanders came second in the primary with an estimate of 14% of the votes cast (Greve, 2020). The other candidate’s Warren, Klobuchar, and Buttigieg lost momentum at a critical time in the race thus getting fewer votes from the African-American community.

Biden won against his opponents due to various factors including the fact that Jim had been endorsed by Clyburn. Jim is the highest-ranking African-American in Congress and the third-ranking Democrat in the United States House Representative. Days before the primary, Clyburn endorsed Biden in an emotional speech after the presidential primary debate in Charleston. About 47% of the Democrats who voted admitted that Clyburn’s endorsement was a contributing factor in their votes (Cummings & Morin, 2020). One of the democrats even stated that Clyburn’s endorsement was as significant as breathing thus Biden’s success. Biden also won because most of his supporters were the African-American community, which formed a more significant percentage of the total voters. The black voters who drive the state’s Democratic primaries saw Biden more of a family member than a politician who was just asking for their votes. Even though Sanders had some ground with the black voters, Biden still managed to beat him with a ratio of 4 to 1 (Cummings & Morin, 2020). Most of the African-American voters again chose Biden because they had faith in him. Biden had created a good rapport with his supporters, and this gave him an advantage. Biden had a lot of confidence in them, and this somehow won them over.

Biden had a good relationship with the older voters who were 45 years or older. The elderly voters made up a larger share of the electorate compared to younger voters, and this worked in favor of Biden. Sanders enjoyed the support of younger voters who were less compared to the older democrats thus giving Biden an advantage over Sanders (Greve, 2020). It was wise for Biden to win the elderly Democrats over since he had observed that they formed a more significant part of the voters. However, he did not neglect the younger voters; he only used a strategy where he focused on the significant part of the voters. Biden managed to win a lot of votes from the group that attended religious services regularly. Surveys show that about 51% of the South Carolina Democratic voters regularly attended religious services at least once a week or more, and only 17% never attended (Cummings & Morin, 2020). The percentage is a lot higher than the 13% in New Hampshire who attended and most of them who never attended. Sanders’s support was massive in New Hampshire, where almost 50% never attended any religious services (Greve, 2020). Biden, however, managed to win because a large percentage of the voters attended religious services, and he led this group.

The other contestant’s Warren, Klobuchar, and Buttigieg had already lost their focus at a critical time in the campaigns. The energy they gave in their campaigns was very negligible and did not have any impact on the voters, unlike Biden and Sanders, whose campaigns were quite vigorous. They did not get along with any group of voters, and this made it difficult for them to get many votes since they made minimal efforts to create a rapport (Greve, 2020). Most of the voters did not even recognize them until it was time to vote, and the polls don’t even say much about the. The lack of empathy from the electorate was their major undoing. Probably if they had put in some efforts to gain the trust of the people, they would have boosted their vote count. The other contestants also lost because they lacked endorsements from prominent members of the Congress. Endorsements go a long way when it comes to building a political career, and everyone needs an endorser for them to make it in politics (Greve, 2020). Most people trust a Politian is that endorsed because this means that they are trusted and have the potential of leading well. Since these contestants lacked the endorsement, most of the voters did not pay any attention, and therefore they did not have any winning chance. It’s observed how endorsements boosted the vote count for both Biden and Sanders as they were endorsed by prominent people. They also formed coalitions, which gave them some added advantage against the other three contestants.

The contestants also lacked confidence in themselves since that guides success in every aspect of life. Biden had a lot of confidence whenever he was campaigning, and that is what made the difference between him and all the other candidates. Biden’s determination won him a lot of supporters, as this showed that he was sure of himself and knew what he was doing. The lack of confidence made the voters develop some doubt in them (Greve, 2020). If someone doesn’t believe in themselves, then no one can, and that is what messed the other candidates up. They were considered to be unsure of themselves, and this meant that they had no clue what they were doing. Warren, Klobuchar, and Buttigieg did not lose the elections because they were not fit for the position but is because they had poor campaign strategies (Cummings & Morin, 2020). They were not tactical in their approach, and they did not understand what it takes to have a successful campaign. They ended up not having any grounds to lure in their supporters, and that was a significant setback. Biden was tactical in his approach. He knew where to stress his focus and give more attention. He knew how to win his over his supports and retain, and this gave him an upper hand. Sanders also tried very hard, and at least he was somewhere, but Biden gave him a run for his money. Most of the candidates failed to understand that a plan was needed

In the analysis, it evident that many factors contributed to winning. All the candidates had their strongholds and random and also. The candidates that only focused on one particular did not stand a chance. It is noted that for one to win, they had to be all-round and factor in everything. This is what favored Biden as he was an all-round person. He fit in everywhere and managed to gain a lot of supporters. Apart from just gaining supporters, he also managed to retain them as this is no easy task. The primary turned out to be a great success and everyone well-received Biden’s win.


Cummings, W., & Morin, R. (2020). Biden dominates, Sanders slips to second and other takeaways from the South Carolina primary. USA TODAY. Retrieved 11 May 2020, from

Greve, J. (2020). South Carolina takeaways: Biden revived – but Super Tuesday is make or break. The Guardian. Retrieved 11 May 2020, from

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