Instructions: Your responses to the case must be 1 to 1.5 (no larger than 12 point font) single-spaced pages long excluding your name and other headings and any graphics or diagrams (those should be in an appendix) and using no larger than 1 inch margins and nothing larger than single line spaces between paragraphs. Only the actual written portion of your responses counts toward the page limit as described above.
Papers may be slightly longer if you feel the need to expand your answers. On the section titled “Further Research,” please indicate the sources you used and support the conclusions you reached.
Case analysis question: Zara
1. Further Research: Gather the latest information on competitive trends in the apparel industry, and on Zara’s latest actions and innovations. Is the firm continuing to do well? Are other retailers getting just as proficient with the fast-fashion model? Is Zara adapting and innovating in ways needed to stay abreast of both its major competition and the pressures of a changing global economy? Is this firm still providing worthy management benchmarks for other firms to follow?
Case analysis question: Amazon
1. Problem Solving Amazon is continuously looking for
new markets to exploit. As CEO Jeff Bezos addresses the strategic opportunity of streaming video, he calls on you for advice on gaining more customers from the younger generations. Amazon’s presence and technology are well established, but Bezos sees a lot of untapped potential in this market. But what decision error and traps might cause him to make the wrong decisions regarding Amazon’s future moves in this regard, and why? What can he do to best avoid these mistakes?
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